ASCOF Awards Grand Prize Winner for Natural Super Mom Search for Mother of the Year 2011

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The search for ASCOF's Natural Super Mom has finally come to a close.  After 7 months of celebrating motherhood, ASCOF has finally awarded its Grand Winner of the Search for the Mother of the Year which was held yesterday, December 5, 2011, at Felix Restaurant in Greenbelt 5, Makati City and graced by no other than ASCOF's Brand Ambassador, Congresswoman Lucy Torres-Gomez.

From left to right: Cong. Lucy Torres-Gomez; Ms. Mia Pascual-Cenzon, Pascual Laboratories Inc. Director for Corporate Communications; Mr. Ricky Rivera, Pascual Consumer Healthcare Corp. President; Ms. Agnes Moulic, Pascual Cosumer Healthcare Corp. Marketing Director; and Mr. Rod Nepomuceno, CRUSH Communication Philippines Marketing Director

The search for the ASCOF Natural Super Mom-which started on Mother's Day at SM North Edsa and progressed in various malls nationwide- was highly successful.  From close to 1,000 participants, 14 were declared finalists:

SM North EDSA: Mrs. Fredesvinda Neri – A pediatrician and pulmonologist who believes in using natural medicine, married for 25 years with 3 children. She was nominated by Hannah Neri.

SM PAMPANGA: Mrs. Bernice de Guzman – Yulo – A single mom to 3 kids aged 7,8,9 and recently awarded as the 1st Technopreneur of the Year at VMobile National Sales Convention. She is an active member of the Pampanga Chamber of Commerce. She was nominated by Erica de Guzman.

SM Sta. Rosa: Mrs. Gregoria V. Ramilo – A working mom for nearly 25 years as a coordinator of DSWD in San Pedro, Laguna. She was nominated by Reinadel V. Ramilo.

SM Cebu: Mrs. Ivy Llena – An inner chance & values-based success advocate, a founder of Positive Projects and also a host of KAUSABAN – The 700 Club Visayan Edition. She was nominated by Junefer Llena.

SM Manila: Mrs. Virginia San Mateo – a single parent with 2 kids (aged 19 and a special child who is already 13). She is an advocate of persons with disabilities and is taking her graduate studies at the Philippine Normal University majoring in Early Childhood Education. She was nominated by Jeanette B. Mateo.

SM Bacolod: Mrs. Anne Heather Guerrero – A college professor in one of the best colleges in Bacolod City and author of a book entitled “Transformative Household Management” and at the same time, an FTM (Full Time Mom). She was nominated by Anthony James H. Vizmanos.

SM Megamall: Mrs. Herminia B. Coronado – Once a stay-at-home mom but now works as a sewer in a knitting company, she suffered a stroke last year and was bed-ridden for a month. Now she regained her strength and dreams to once again weave baskets, banigs and to crochet. She was nominated by Mary-Ann C. Abines.

SM Davao: Mrs. Lolita Calicdan Podunas – 61 years old, a good wife who is a Barangay Health Worker. She was nominated by Peachy Podunas Jadraque.

SM Batangas: Mrs. Racquel Macatangay – 46 years old, a mother of 6 kids, very active as a volunteer of Neighborhood Emergency Service Training (NEST) and Greenminds Inc. and San Isidro Community Band. She was nominated by Gretel Ann E. Macatangay.

SM Bacoor: Mrs. Jeany Lee – A manager of a restaurant who manages her son and his cousins complete their assignments in school. She was nominated by Jean Ralph Lee Pontillas.

SM Calamba: Mrs. Belen C. Celemin - A 64 year-old mother of 6 children who were all scholars. She has a cum laude who is taking graduate studies, a researcher with FNRI-DOST, a Nursing school graduate who is a Caregiver in the United States, a Head of Bakery Operations of a food outlet chain, a masteral degree student in Netherlands and a Mechanical Engineer in a VOIP company. She was nominated by Regina C. Beleno.

SM Baguio: Mrs. Lulette San Miguel – An artist who teaches her daughter, age 11, the basics of Painting. She was nominated by Sophia San Miguel.

SM Tarlac: Mrs. Milaluna P. Aguana – A selfless mom with a seven year old daughter, she is a volunteer in Church-related activities. She was nominated by Sul Magbanua.

SM Southmall: Mrs. Esperanza Yu – A former OFW and a single parent to 2 children, she is a SALAMBAO awardee as one of the Top 10 Excellent Businesses in Paranaque City. She was nominated by Kimberly P. Yu.

All 14 finalists received Php20,000.00 in cash prize and Php3,000.00 was also awarded to their nominators.

Mr. Esperanza Yu, ASCOF's Natural Super Mom of the Year 

SM Southmall's winner, Mrs. Esperanza Yu, was declared as ASCOF's Natural Super Mom of the year. She was truly humbled and touched with this recognition she received after all of the struggles she encountered of being a single mom.  She felt that she didn't deserve this award after getting to know the other mom winners' stories and knowing that there are other moms out there who face more difficult challenges than what she had already gone through, but still she was honored to receive this award and dedicated it to all the mothers who selflessly give themselves to their families, especially to their children.  A cash prize of Php50,000.00 was given to Mrs. Yu and Php7,000.00 was also awarded to her daughter.

CRUSH Managing Director, Mr. Rod Nepomuceno

Managing Director of CRUSH Communications Philippines, Rod Nepomuceno, who is the brainchild for the Natural Super Mom search (and is also admittedly a "mama's boy"), proudly mused that his mother was the inspiration for this project.  Knowing the great sacrifice that all moms give to nurture and provide for their families, he thought that honoring mothers should not just happen once a year on Mother's Day but should last for months.  If beauty pageants are given attention and are celebrated for months, Mr. Nepomuceno thought that we should do the same for our mothers.  For him, mothers are very important and deserve more than just a celebration on Mother's Day.  So he then shared this idea to a former classmate, Ms. Agnes Moulic (who is the Marketing Director for Pascual Consumer Healthcare Corp.), and the rest is history.

"Motherhood makes a woman even more beautiful than she already is." - Cong. Lucy Torres-Gomez

Being a natural probinsyana and growing up to natural means of healing (like bathing with water with boiled guava leaves to heal wounds) Cong. Lucy Torres-Gomez truly believes in the natural power of healing that is why she didn't have second thoughts on becoming the brand ambassador for ASCOF Lagundi.  Being able to balance her role as mother to Juliana, television personality and public servant, Lucy herself is also a natural super mom.  She finds motherhood as a very fulfilling role and that it makes a woman even more beautiful than she already is, which I totally agree with.

It was truly an honor to be a part of this momentous occasion.  It was a touching moment for all the mom finalists and was emotional at some point when the recognition was being given to all of them, especially to Mrs. Yu, who was declared the grand winner.  I and a fellow blogger were also teary-eyed witnessing this joyous moment for the moms of being recognized for the love and support they gave and are continually giving to their families and to their children.  I guess we really tend to become emotional when it comes to acknowledging the sacrifices of our mothers and we as mothers give to our children and family.

Kudos to CRUSH Communication Philippines and Pascual Laboratories for a successful event and for honoring all the mothers out there in a very unique and special way!

ASCOF Lagundi is a product of Pascual Laboratories, a company backed by 65 years of experience in the manufacturing and marketing of pharmaceutical products in the Philippines. They are also known to provide innovative health and wellness products and services of superior value to their partners and consumers.

ASCOF Natural Super Mom – Mother of the Year Search was organized by Crush Communications Philippines in cooperation with the following sponsors: ASCOF Lagundi – the Natural Cough Medicine, Pascual Consumer Healthcare Corp., SM Supermalls, PLDT, American Standard, Gain School Advance, St. Luke’s Medical Center, The Philippine Star, PAC (Professional Artist Cosmetics), Ystilo Salon and Nail-a-Holics. Special thanks to the Media Sponsors: Mellow 94.7 and Crossover 105.1 and Fox International Channels.